pinterest logoBy Kristi Hines @ Social Media Examiner

Pinterest has given businesses the ability to create business-specific accounts.

Now is the time to stop thinking about Pinterest as a personal playground for cooks and fashion lovers.

Pinterest should be an important part of your B2B or B2C social media marketing strategy.

This article will show you what you need to know to set up a Pinterest Business account.

Differences Between Personal and Business Accounts

Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of.

New Terms of Service Agreement

The first major change since the big reveal of business accounts is the newly formatted terms of service (TOS) agreements for both personal and business account holders. The main difference between the two is that Pinterest now states that any account that wishes to use Pinterest for commercial purposes must create a business account and agree to the business-specific TOS.

The Ability to Specify Your Business Name

Instead of having to sign up as first name “Whole,” last name “Foods,” businesses can set up their account with their business name as is.

Marketing Education Geared Toward Businesses

Within its business sitePinterest is adding educational materials specifically for businesses to learn how to market themselves. The tutorial currently covers how businesses can tell their story through their profile, build a community through collaboration, drive traffic through making products discoverable on Pinterest andlearn and grow through finding out how others see your brand on Pinterest. We’ll look at these tips in depth in the Best Practices section later in the post.

Access to Upcoming Features

Pinterest is working on a whole new set of features exclusively for businesses to help them expand their reach and understand their Pinterest audience. Those who have set up a business account will be notified as soon as new features are available.

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